Designing experiences through data stories

Authors: Marion Brülls, Mara Pometti, Ellice Heintze

Originally published on IBM Design

Data is everywhere. Yet, it’s not always clear how to create meaningful content that drives action and decisions using data: the lack of a cohesive story connecting the data is the problem. At IBM, we have experimented with a novel approach that uses data storytelling as a

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AI Strategy at IBM. “The most valuable commodity in business today, if people would only recognize it, is enthusiasm” –R.J.

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Mara Pometti

AI Strategy at IBM. “The most valuable commodity in business today, if people would only recognize it, is enthusiasm” –R.J.