Designing experiences through data stories

Authors: Marion Brülls, Mara Pometti, Ellice Heintze

Originally published on IBM Design

The data visualization I made after processing with NLP the textual data extracted from the interviews of a newsletter I used to curate and manage over 2020–2021.

Data is everywhere. Yet, it’s not always clear how to create meaningful content that drives action and decisions using data: the lack of a cohesive story connecting the data is the problem. At IBM, we have experimented with a novel approach that uses data storytelling as a…